Audio Tip : Lessons On Selling The Infomercial Way
If you want a crash course in the art of selling, consider the television infomercial. I say the TV marketers have got it down pat: they identify a problem or a pain (maybe one you didn’t know you had), play on your emotions and provide an instant solution. They employ a range of tactics to convince you of their cause: user testimonials, celebrity endorsements, scientists in white coats, impressive statistics. And – perhaps above all – they make it easy to buy, with special offers to make you pick up the phone and close the deal. It’s all well worth considering.
Click on the play button below to listen to this interview we did with Australia’s leading business audio magazine “Business Essentials” in January 2012 .
Audio tip : Bridging the Generation Gap
If you’re managing a team that includes baby boomers, generation X and generation Y, you may have already discovered that one managerial style certainly does not fit all! At the risk of stereotyping – attitudes to things like respect, change, leadership and training vary widely with the generations and you ignore them at your peril. If you’re going to get the best out of each one, and retain your best staff, whatever their age, you need to understand the differences and see things from each generation’s point of view.
Click on the play button below to listen to this interview we did with Australia’s leading business audio magazine “Business Essentials” in December 2011 .
Written tip :How to climb the ladder of loyalty !
Every business owner dreams of maximizing the number of evangelists for their business. Evangelists are the people who will shout your praises from the rooftop and help you in building an ever-expanding loyal customer base — and all for free.
What more can you ask for? But how do you go about turning your prospects into
evangelists? I say this is not an automatic thing; you need to have systems and
processes in place to make the customer experience as close to heaven as
possible.
This is where the ‘ladder of loyalty’ comes in. It is a customer categorisation tool with seven levels. You start with people who might be potential customers of your business.
To read the rest of this article which appeared in My Business magazine in October click here.
Written tip : Systems, procedures and customer delighting tips
You take your car in for service. The service office is immaculately clean and resembles a hotel lobby. The smell of freshly brewed coffee is in the air, and you ask yourself, ‘How come I cannot smell any car fumes?’
The service manager greets you, is well dressed in a neatly pressed shirt and tie, with a name badge. You give him the keys, and he asks you, ‘Do, you mind if I go through our 12-Point Service Guarantee?’ He then places the formin front of you, and points his pen next to each of the guarantees as he explains each one to you.
Click here to read the rest of this article that appeared in the “My Business ” Magazine
